Analytics runs all business, yet it’s so often obfuscated. To make it real is a journey of discovery – first, establish a hypothesis, second, build an understandable context and third, act after you have continued to question the problem to conclusion.
It’s a Tsunami! Data is estimated to be doubling in size every 2 years; data analytics has never been so critical in history. Today’s CFO is more a customer focused strategic role and data driven leadership than compliance driven and optimization.
Once in a while I spot interesting discussions on Advanced Analytics and FP&A, online and among my colleagues. And each time I keep wondering: “How can I apply it? Which tools are the most effective? And what would I personally gain from it?”
I would like to discuss these issues and try to create a clear perspective, and hopefully help you enhance your professional authority by applying this information.
Businesses have long recognised the importance of using data analytics to improve the customer experience. Analysing market trends and consumer activity, businesses adapt, innovate and optimise their products and services to keep customers happy and increase profits. The focus on customer-orientated analytics has however, resulted in businesses failing to harness the power of their data to optimise their operational processes and significantly improve margins – although this is changing.
In this episode of the FP&A Trends Series, Toby Burton, CFO (Global Circulation) at The Economist Group and a member of the London FP&A Board, shares his insights on how FP&A helps to drive the profits of The Economist’s Circulation business.
This is a great example of how flexible and dynamic FP&A can help organisations to succeed in such quick and competitive business environment.
Toby's personal professional journey and experience as a CFO are the tremendous and very inspirational story: it shows how diversity, great leadership and incredible professional passion can help to excel. On the top of his professional responsibilities at The Economist, Toby is Chair of Royal Association for Deaf people (RAD) in the UK.